It's all in the cocoa.

We ran out of cookies once again, so my family requested brownies. I usually use my go-to recipe where I mix premium cocoa with Ghiradelli unsweetened Cocoa, a little coffee, and some cayenne which turns out some pretty dirty (and by dirty I mean good) brownies. They're extremely fudgey, moist, and melt in your mouth and are even better if you nuke them in the microwave before you eat them.

This time around I ran out of both of my usual cocoas as I made a bunch of my infamous coal cookies for my family and sister's boss so instead I used the only stuff we had left-generic store brand cocoa powder. I'm not saying that all store brand or no name products are horrible as I do enjoy President's Choice products these days, but this time the crapy cocoa made a difference. I had a bit of the old cocoas left and even just looking at the two I had my "Really? I'm not impressed?" grossed out face on. I even mixed in some truffle-filled chocolate bar chunks my sister brought back from Europe, but you could see and taste the difference.

See how light it is? Normally it's the rich, deep, dark colour of fertile earth or a flourless cake whereas instead it's a chalky brown. They still tasted like a good brownie, but they didn't taste like my best brownies. I'm going grocery shopping today and will be getting some new cocoa. Anybody want some partially used cocoa powder?...